There is no definitive answer to how long should your blog post be. However, if you want to ensure that your readers stay engaged and continue reading, aim for somewhere between 500-800 words. This length allows you to explore your topic in depth while still keeping your readers engaged.
Of course, there are always exceptions to the rule – some topics may require more or fewer words to fully explore – but in general, aim for somewhere in this range.
With that said, here are ten expert tips to keep in mind when determining how long your blog post should be.
1. Know your target audience.
Who are you writing for?
It’s important to keep your audience in mind. Your target audience plays a BIG role in determining how long should your blog post be.
If you’re writing for a general audience, keep your blog post on the shorter side. But, if you’re writing for a niche-focused audience that is receptive to longer content, go ahead and explore your topic in greater depth.
2. Know your competition.
What keyword or keyword phrase are you targeting to write about?
It’s important to know the articles you are up against on the first page of Google that includes your same target keyword or keyword phrase. More importantly, how long are those articles?
For instance, let’s say I am writing an article about “How Many Blog Posts To Publish For Better Rankings” while targeting the keyword phrase “how many blog posts to publish”.
Type into ‘Google search’ your keyword phrase to see what pops up on the first page.
Then, double-check the word count for that article along with several other articles on the first page.
As a general rule of thumb, I check around 5 to 7 articles on the first page of google to gather the word count for those articles. This helps me know the average word count to target writing in my post. Be sure to click on the articles that are not ‘ads’.
I also use the free Chrome extension ‘SEO minion’ to check the word count for each post. To do so, I open my competitor’s article and click ‘Analyze On-Page SEO’ to find out how many words are in the post.
After you have an average word count, you know the competition you are up against and roughly how many words to target in your blog post. Then, kick it up a notch and find a way to add more value to your audience!
3. Make sure you have enough to say.
This may seem like an obvious point, but it’s worth mentioning nonetheless.
If you don’t have enough to say on your chosen topic, your blog post will likely be too short.
On the other hand, if you find that you have more to say than can fit into the desired length of your blog post, consider breaking it up into a series of posts.
4. Consider the format.
Are you including any images, videos, or infographics in your blog post?
If so, this will affect the overall length of your post. In general, longer posts that include visual elements tend to perform better than shorter posts without any visuals.
5. Use headlines and subheadings.
A great way to keep your readers engaged is to use headlines and subheadings throughout your blog post. This helps to break up the text and make it easier for readers to skim and find the information they are looking for.
6. Use lists.
Lists are a great way to organize information and make it easier for readers to digest. If you find that your blog post is getting too long, consider using a list format to break things up.
7. Make it scannable.
Another helpful tip for keeping your blog post engaging is to keep your sentences and paragraphs short. Break up your blog post into smaller paragraphs and add subheadings:
- To make it scannable.
- Easy to read.
- To keep your readers engaged.
No one wants to read a huge wall of text. It can be intimidating and cause your readers to lose interest fast.
8. Get to the point.
Don’t ramble on, get to the point!
Be clear and concise in your writing, and avoid filler words or fluff. Your readers will appreciate a well-written, to-the-point blog post that gets straight to the point.
9. Edit, edit, edit.
Once you’ve written your blog post, it’s important to edit and revise it before hitting publish. This ensures your post is clear, concise, and free of any errors.
Editing also helps you to trim down your content to its essential points, which helps to keep your blog post short and focused.
A great free tool to use to fix misspelled words is Grammarly. You can download the free chrome extension here. I personally use this tool to check the grammar of all my blog content.
10. Ask for feedback.
At the end of your post, ask your audience for feedback. It is a great way to determine whether your post was helpful or not.
If you are receiving a lot of questions from your audience, you may want to consider adding more content. On the flip side, if you are receiving a lot of wonderful feedback, your article may be just the right length!
To Wrap It Up…
Next time you are wondering how long should your blog post be…
Just remember that there is no definitive answer – it all depends on your specific topic and audience. So use these tips as a general guide, and adjust as needed to ensure that your post is engaging and informative.
Until the next post, wishing you much blogging success!
Thank you for being here today!
Do you have more tips to add on how long should your blog post be? Let me know in the comments below.
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About The Author
Lindsey is a mom of two little miracles, MoMo twin girls, Lily Mae and Lua, plus one amazing older bro, Cody.
“Consider me a ‘blog super nerd’ at heart. I love helping busy parents learn how to blog because it has personally been life-changing for me and my family. Plus, sharing my experience to help others on their twinhood journey is so rewarding!”
She is the founder of Twin Mom Blog Nerd, Content Creator/Co-Founder of the blog Intensive Therapy for Kids, and Co-Founder of The LENN Foundation 501(c)(3) charity that helps children with cerebral palsy (like her sweet nephew, Lenny) receive grants for intensive therapies to thrive. ♥
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